Milan Design Week: Salone vs. Fuorisalone


Milan Design Week: Salone vs. Fuorisalone.

Milan Design week is much more than you can imagine. If you have never attended the event before, it might seem not really easy to figure out what this is about, how it works, and mostly where to go.
Everything has started 57 years ago, back in 1961, when the very first edition of the Milan Furniture Fair was launched in Milan. Since then, the event has gained a huge popularity, and today it is, no doubt, the most important international venue in the world of design and furnishing.
On average in only 6 days over 300,000 visitors (which means about 50,000 per day, or 5,555 per hour) coming from 165 countries all over the world step inside Rho Fiera Milano showcasing over 2,000 design brands. This event is known as “Salone” that takes place in the brand new Trade Fair complex completed in 2012. However, such a huge number of visitors coming to Milan for this specific reason made a huge impact on the city itself. Gradually, city’s neighborhoods started to turn into 1-week-design-districts presenting experimental displays, emerging designers, design installations, and hosting various design talks and other similar events. Among the most famous design districts, there are Zona Tortona, Brera, 5VIE, and Lambrate.

If an event takes place outside the Trade Fair, it is called “Fuori Salone” (in Italian fuori = outside), a nickname that has become, with time, the official term.

Interestingly, “Salone” and “Fuorisalone” are not antagonists - on the contrary, they complete each other providing very different interpretations and perspectives on works of contemporary furniture design. Having said that, if you really have to pick either Salone or Fuorisalone, go for the latter one. It is no less intriguing, much more democratic and free. The only cost you might be asked to pay for is queueing in a line to see an exhibition. 

Maria Novozhilova
twitter: @NovozhilovaM