Missoni’s “Home sweet home” by Alessandra Roveda.
Home Sweet Home. Perhaps the Sweetest home ever! Rainbow colors, soft knitting and every single object enveloped with yarn. Angela Missoni, the creative director and president of Missoni, selected Alessandra Roveda to curate the installation representing her family’s beloved knitwear brand on the occasion of the Milan Design Week 2019.
The artist is famous for her love to cover all sorts of objects with colored wool threads, and this installation is no exception. However, Roveda scaled up her simple idea into a total work of art wrapping the whole interior and its every single object with the magical yarn.
Unlike the majority of works on show in Milan these day, Roveda’s work offers an immersive experience. Soft, sensual and colorful, but also a little childish and 100% handmade.